The federal government is considering new legislation to allow users to opt-out of online tracking. The concept is similar to the national “do-not-call” list–allowing citizens to choose not to receive targeted marketing messages when online. Understandably, this has generated a good deal of concerned buzz in the online marketing world. Tracking an online user’s behaviors, website visits and content views has long been the holy grail of online marketing. The idea is that gathering all of this data on a user will allow marketers to display messages targeted to the specific user’s interests to increase the likelihood of conversion.

In anticipation of new legislation, a number of browser makers have already begun to take action to implement systems to support a “do-not-track” list. More…

Social media is quite the rage right now, especially in the business world. We never go a day without hearing how another company–big or small–is leveraging social media to grow their business and improve their customer relationships. With so many success stories, any company would be silly not to jump on board. Right?

We often hear otherwise from businesses focused on the B2B market. “All those successful campaigns you hear about are coming from the B2C world,” they say. “We don’t target consumers, so we don’t want to do social media.” More…

Welcome to the M|Blog!

At Malenke | Barnhart, we’ve long clamored for a company blog–a place where we can all take part in sharing what we know and engaging with our peers, clients and friends to learn what we don’t. We’ve been around for 9 years now–through two recessions–which means we’ve created a name for ourselves and had LOTS of great clients to work with. As anyone in the agency world knows, though, client work comes before agency work…so it’s now 2010 when we’re finally launching our blog! More…